UPDATE Intended acquisition Imperial - Stegeman

Decisions authorities still pending - What's Cooking? does not to proceed with the procedures

Lievegem (BE), 2 June 2023 - 7:15 am (Brussels time) (Regulated information - Inside information). 

In October 2021, What's Cooking? (formerly Ter Beke) announced its intention to acquire Sigma's operations in Belgium (Imperial) and the Netherlands (Stegeman). To date, What's Cooking? received no decision from the Belgian and Dutch Competition Authorities. Thereupon, following the expiry of the Long Stop Date, What's Cooking? decided not to proceed with the acquisition. 

Completion of the proposed acquisition was subject to customary conditions, including approval by both the Belgian and Dutch Competition Authorities. 

Both parties continued to cooperate with the Competition Authorities with a view to a positive decision by the contractual "Long Stop Date" of 1 June 2023. 

After thorough preparation, submission, explanations, replies and a discussion on remedies, What's Cooking? received a copy of the non-binding proposal for decision that the Investigation Service had submitted to the Competition College of the Belgian Competition Authority in early May. In doing so, the Investigation Service proposed to the College that the transaction should not be approved and that the remedies discussed appear insufficient - a position with which What's Cooking? disagrees, in particular because it ignores the international competition it faces in a cross-border market for the supply of mainly homogeneous private label products. What's Cooking? therefore submitted its written observations on the proposed decision to the Belgian Competition Authority. The Dutch Competition Authority's decision is also pending. 

What is clear is that on the Long Stop Date, however, the conditions for the takeover have not been met. What's Cooking? is therefore no longer awaiting the follow-up steps of the procedure and, after more than a year and a half, feels compelled to terminate the procedures for both authorities as well as the takeover itself. 

CEO Piet Sanders of What's Cooking? said as follows: "Until 1 June 2023, we continued to pursue our intended goal. We regret having to take this decision. It is all the more unfortunate that a European group headquartered in Belgium and competing internationally was still not allowed to acquire another well-known company with great brands and locations in Belgium and the Netherlands. As a company, it is important that we make a conscious choice for our future and prefer clarity to an even more protracted process. We believe in the strength of our own strategy that we announced earlier with a focus on growth and excellence in performance. The accelerator on sustainability and innovation will therefore primarily come from within our company." 

Regardless of the unfortunate outcome, What's Cooking? continues to put its strategy into action. Earlier in March 2023, the Belgium-listed food company celebrated its 75th anniversary with a new company name and logo. The company also unveiled its renewed strategy that anticipates changing market conditions as well as responds to customer demand in the European market by playing a leading role in making the food industry more sustainable. What's Cooking? does this both in terms of innovations of existing and new products, packaging, production processes and services to its customers, combined with more variety and plant-based choices. This acceleration will initially be driven from within. In parallel, the group continues to evaluate future M&A opportunities. 

Our latest news

cover-2023

Discover our Annual Report 2023

Well, a lot is cooking and it is all summarized in our NEW What’s Cooking? Integrated Annual Report 2023 also including for the first time our Sustainability ambitions and CSRD performance.

plant

Come a casa® becomes greener with her newest plant-based lasagne

Come a casa is taking a significant step in sustainability. This April, Come a casa launches a 100% plant-based lasagne bolognese with the same delicious taste and affordability as their classic version, but with a remarkable 85% reduction in plastic packaging. Prior to its official release in Belgian supermarkets, a select group of consumers had the chance to taste the latest recipe without even realizing it.

Discover all our news