Retail
We create meals … and opportunities. From category management to value added logistics, and from shopping experiences to packaging innovations: we combine bold ideas with unbeatable quality to drive your business forward.
Hi there, What's Cooking?
We’re a colourful family of food lovers, committed to satisfying the world’s craving for conscious everyday meals.
Day by day, cooking up a better world
We are What's Cooking?, an innovative food group that helps people easily put delicious food on the table. Every day, we make sustainable consumption a natural choice. How? By increasing your appetite for delicious and simple food, made with care for people and planet.
Day by day, we make sustainable food consumption second nature
by increasing the appetite for delicious, convenient food with care for both people and planet.
2024 annual report
At What’s Cooking? we’re all about putting our cards on the table (next to delicious meals). Our annual report outlines our ambitions and accomplishments. Happy reading!
So, What's Cooking? today?
Our menu offers a wide choice of tasty ready meals, including lasagnes, pastas, pizzas, world cuisine, plant-based meals and local dishes. From hearty classics to modern creations: every dish is carefully made to be delicious, inspiring and premium-quality.
Your recipe for success
We give it our all to offer services that are just as great as the foods we create, helping your business thrive. Got a question or need advice? We are more than happy to assist.
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Butchers & Caterers
We elevate your counter with products rooted in craftsmanship and home-cooked care. This isn’t business as usual; it’s a whole new way to win your customers’ hearts.
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Food Service
Dig into our bold, ready-made or custom creations, whipped up by highly skilled and dedicated Chefs, and delivered straight from our kitchen to yours. Ready to serve exceptional?
Our family
We craft delicious foods for our own brand as well as for a growing family of brands. Making mouths water is their shared ambition, yet each brand is rightfully proud of its own personality and loyal fan base.
A delightful place to work
There is no such thing as too many chefs in the kitchen.
We are always looking for people who are just as motivated as we are to expand our offering and raise the bar.
Our investors
We put great stock in good governance.
Since our listing on the Euronext Brussels Stock Exchange in 1986, What's Cooking? (WHATS) (then known as Ter Beke (TERB)) has been implementing a very active and transparent policy on good governance, conforming to all the legal provisions.
News
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Discover our Annual Report 2024
We’re proud to present our brand-new Integrated Annual Report 2024, a one-stop summary of everything we’ve been cooking up — including our sustainability ambitions and CSRD performance.
What’s Cooking? finalizes the acquisition of Sveltic
What’s Cooking? finalizes the acquisition of Sveltic, a producer of fresh and frozen ready meals located near Rennes (FR). What’s Cooking? finalized the acquisition of 100% of the share capital of Sveltic, formerly part of the ‘Mousquetaires’ group (Intermarché and Netto retail stores) with production location close to Rennes. Sveltic has a turnover of approximately EUR 55 million and realized a normalized EBITDA of approximately EUR 4 million in 2024. Sveltic produces a wide range of fresh and frozen ready meals complementary to the product range of What’s Cooking? and fully aligned with the growth strategy of What’s Cooking?
Consolidated results 2024: significant strategic progress and improvement in results
What’s Cooking? Group achieves remarkable strategic progress and reports significant improvement in results