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Discover our Annual Report 2024

We’re proud to present our brand-new Integrated Annual Report 2024, a one-stop summary of everything we’ve been cooking up — including our sustainability ambitions and CSRD performance.

As we continue to grow — both organically and through acquisitions — this report takes a deeper dive into the 6 strategic pillars that guided us in 2024 and will drive Sustainable Profitable Growth into the future, always anchored in our top priority: World-class Safety & Food Safety.

  1. Engaged Employees – It all starts here. No strategy succeeds without the commitment and passion of our people.

  2. Rebuild Innovation – We reignited our innovation engine to deliver true added value to customers and consumers in today’s fast-changing world.

  3. Portfolio Refocus – From new global heroes in Ready Meals (yes, beyond lasagna!) to vegetarian and plant-based options alongside our tasty meat-based favorites — our offering continues to evolve.

  4. Grow Excellence – We’re stepping up our Operational Excellence and expanding our focus to Sales & Marketing Excellence as well.

  5. Digital Acceleration – Streamlining and harmonizing core processes, powered by smart, modern digital systems.

  6. Lead Our Industry in Sustainability – Because ‘Yes We Care’ — about people, the planet, and the future.

We’re proud of what we achieved in 2024 and excited for the road ahead. In 2025, we’ll keep building our future side by side with our employees, customers, suppliers, and partners.

Click here to discover our Annual Report 2024

Our latest news

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What’s Cooking? finalizes the acquisition of Sveltic

What’s Cooking? finalizes the acquisition of Sveltic, a producer of fresh and frozen ready meals located near Rennes (FR). What’s Cooking? finalized the acquisition of 100% of the share capital of Sveltic, formerly part of the ‘Mousquetaires’ group (Intermarché and Netto retail stores) with production location close to Rennes. Sveltic has a turnover of approximately EUR 55 million and realized a normalized EBITDA of approximately EUR 4 million in 2024. Sveltic produces a wide range of fresh and frozen ready meals complementary to the product range of What’s Cooking? and fully aligned with the growth strategy of What’s Cooking?

WHATS building

What's Cooking Group completes sale of its Savoury business unit

What's Cooking Group NV (What's Cooking?), the leading European fresh food group with a wide product range in savoury cold cuts and ready meals, announced in October 2024 that it had agreed an intended sale to AURELIUS, a global alternative investor, of 100% of the share capital of What's Cooking Savoury Belgium NV and its subsidiaries in Belgium, the Netherlands, UK and Germany that produce and package savoury cold cuts (together the Strategic Business Unit (SBU) Savoury).

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