Our values
What we go for and stand for every day.
Crafting with care, care by crafting
What is the main ingredient in everything we craft? The love and care we put into our work. We never stop perfecting our products (if we can resist eating them). Quality is always on our hungry minds, as is the well-being and safety of our colleagues and consumers.
Through our craftsmanship we are also giving something to the world. We are setting new standards for taste, convenience and sustainability. That’s how we live up to our responsibility towards the planet and our fellow people.
Confident and courageous
We know we are pretty good at what we do. We are not shy about it, we are openly ambitious and self-assured. At the same time we realise how we became so confident about our skills: it’s the people we work with.
We create a work environment where everybody can be creative, courageous and confident about trying new things. Honest mistakes are a part of that. But from our experience: if you give someone the right to fail, they usually don’t.
Day by day, side by side
Big changes don’t happen overnight. That’s why we are working towards our goals one day at a time. Dreaming big but staying wide awake. Rolling up our sleeves, side by side.
As a single team that transcends national borders or business units, we work in partnership with colleagues, suppliers, clients, customers and everyone involved. Treating each other as equals and respecting each other’s uniqueness, most quirks included.
