Strategic Business Units (SBUs) introduction

What's Cooking? (Euronext Brussels: WHATS) is an innovative Belgian fresh foods business that markets its savoury food in multiple European countries

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The group has two core activities: savoury cold cuts, snacks and freshly prepared ready meals. It has 12 industrial sites in Belgium, The Netherlands, France, Poland and the United Kingdom and employs approximately 3000 employees. What's Cooking? generated a turnover of EUR 781,4 million in 2022. 

Ready meals SBU

  • Produces freshly prepared ready meals for the European market

  • Market leader in freshly prepared lasagne in Europe

  • 2 specialised production sites in Belgium (Wanze and Marche-en-Famenne), 1 in France (Mézidon-Vallée d'Auge), 1 in Poland (Opole) and 1 in the United Kingdom (Deeside)

  • Brand names Come a casa®, Vamos® and Stefano Toselli® in addition to private labels

  • Employs about 1475 people

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Processed meats SBU

  • Producer and slicer of processed meats products for Benelux, UK and Germany

  • 2 production sites in Belgium (Wommelgem and Lievegem) and 1 in The Netherlands (Borculo)

  • 6 centres for packaging and slicing of processed meats products: 3 in Belgium (Wommelgem, Lievegem and Veurne) and 3 in The Netherlands (Wijchen, Ridderkerk and Aalsmeer)

  • Innovating in the pre-packaged meat products segment

  • Private labels and own brands Pluma®, Daniël Coopman®

  • Employs about 1475 people

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Our latest news

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Belgian Award Best First Sustainability Report

As Belgium-listed European Fresh Savoury Food Group What’s Cooking? renewed its strategy and investment program witnessing the sector requires growth and sustainability (ESG) to go hand in hand.

TBE-place-holder 4-3 B Agreement intention to sell Savoury

What's Cooking Group reaches agreement on intention to sell its SBU Savoury

What's Cooking Group NV (What's Cooking?), the leading European fresh food group with wide range in savoury cold cuts and ready meals announced in March 2024 that it had started a process to explore strategic options and maximize shareholder value. As part of this process, preliminary discussions had started on the possible sale of 100% of the share capital of What's Cooking Savoury Belgium NV and its subsidiaries in Belgium, the Netherlands, UK and Germany that produce, slice and sell savoury cold cuts (together the Strategic Business Unit (SBU) Savoury).

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