Strategic Business Units (SBUs) introduction

What's Cooking? (Euronext Brussels: WHATS) is an innovative Belgian fresh foods business that markets its savoury food in multiple European countries


The group has two core activities: savoury cold cuts, snacks and freshly prepared ready meals. It has 12 industrial sites in Belgium, The Netherlands, France, Poland and the United Kingdom and employs approximately 3000 employees. What's Cooking? generated a turnover of EUR 781,4 million in 2022. 

Ready meals SBU

  • Produces freshly prepared ready meals for the European market

  • Market leader in freshly prepared lasagne in Europe

  • 2 specialised production sites in Belgium (Wanze and Marche-en-Famenne), 1 in France (Mézidon-Vallée d'Auge), 1 in Poland (Opole) and 1 in the United Kingdom (Deeside)

  • Brand names Come a casa®, Vamos® and Stefano Toselli® in addition to private labels

  • Employs about 1475 people


Processed meats SBU

  • Producer and slicer of processed meats products for Benelux, UK and Germany

  • 2 production sites in Belgium (Wommelgem and Lievegem) and 1 in The Netherlands (Borculo)

  • 6 centres for packaging and slicing of processed meats products: 3 in Belgium (Wommelgem, Lievegem and Veurne) and 3 in The Netherlands (Wijchen, Ridderkerk and Aalsmeer)

  • Innovating in the pre-packaged meat products segment

  • Private labels and own brands Pluma®, Daniël Coopman®

  • Employs about 1475 people


Our latest news

TBE-place-holder 4-3 B More efficiency through business relocation in the Netherlands

Further focus on renewed strategy with additional focus on internal efficiency due to business relocation in the Netherlands

Lievegem, 13 October 2023 - 7.15 AM - What's Cooking? is committed to efficiency improvements, more specifically within its strategic business unit 'Savoury' or 'savoury cold cuts'. This will enable it to strengthen the base of its traditional products and services and respond even better to current and future customer needs in terms of service, efficiency and innovations for the future.


Consolidated financial results first half 2023

First-half results of new 'What's Cooking?' confirm recovery despite continued cost inflation. After a decline in volumes in the first half of the year, volume growth returns.

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