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Strategic Business Units (SBUs) introduction

What's Cooking? (Euronext Brussels: WHATS) is an innovative Belgian fresh foods business that markets its savoury food in multiple European countries

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The group has two core activities: savoury cold cuts, snacks and freshly prepared ready meals. It has 12 industrial sites in Belgium, The Netherlands, France, Poland and the United Kingdom and employs approximately 3000 employees. What's Cooking? generated a turnover of EUR 781,4 million in 2022. 

Ready meals SBU

  • Produces freshly prepared ready meals for the European market

  • Market leader in freshly prepared lasagne in Europe

  • 2 specialised production sites in Belgium (Wanze and Marche-en-Famenne), 1 in France (Mézidon-Vallée d'Auge), 1 in Poland (Opole) and 1 in the United Kingdom (Deeside)

  • Brand names Come a casa®, Vamos® and Stefano Toselli® in addition to private labels

  • Employs about 1475 people

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Processed meats SBU

  • Producer and slicer of processed meats products for Benelux, UK and Germany

  • 2 production sites in Belgium (Wommelgem and Lievegem) and 1 in The Netherlands (Borculo)

  • 6 centres for packaging and slicing of processed meats products: 3 in Belgium (Wommelgem, Lievegem and Veurne) and 3 in The Netherlands (Wijchen, Ridderkerk and Aalsmeer)

  • Innovating in the pre-packaged meat products segment

  • Private labels and own brands Pluma®, Daniël Coopman®

  • Employs about 1475 people

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Our latest news

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What’s Cooking? finalizes the acquisition of Sveltic

What’s Cooking? finalizes the acquisition of Sveltic, a producer of fresh and frozen ready meals located near Rennes (FR). What’s Cooking? finalized the acquisition of 100% of the share capital of Sveltic, formerly part of the ‘Mousquetaires’ group (Intermarché and Netto retail stores) with production location close to Rennes. Sveltic has a turnover of approximately EUR 55 million and realized a normalized EBITDA of approximately EUR 4 million in 2024. Sveltic produces a wide range of fresh and frozen ready meals complementary to the product range of What’s Cooking? and fully aligned with the growth strategy of What’s Cooking?

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