Half-year sales within the segment increased by EUR 16 million (+9%) compared to the first half of 2023. This increase was due to the pass-through of inflation and an increase in volume of around 8%.
The investments made in the various factories are proving their effectiveness - and together with our cost optimisation program, this ensures that we remain the go-to partner of our customers and continue to offer consumers affordable, tasty and balanced meals. The cost optimisation programs also contributed to a further recovery in margins & an increase in EBITDA result to EUR 18 million or an increase of more than 40%.
Our strategy for SBU Ready Meals to keep delivering tasty high-quality products demonstrates to be succesful: the good customer loyalty illustrates that the right price-quality mix is crucial to establish lasting partnerships with both customers and consumers.
Moreover, we continue to focus on innovation and growth through the previously announced investment program, which is aimed at improving and making our products, packaging and production processes more sustainable. In doing so, we are committed to expanding our capacity, product range and broadening our markets. We expect to launch even more innovative plant-based products in the market later in 2024. Earlier this year, we also already launched our plant-based lasagna under our Come a casa ® brand and launched the first TV media campaign for Come a casa ® in Poland. The What's Cooking? branch in the UK won several awards at the British Frozen Food Awards ceremony, again putting us in the spotlight as an innovative quality leader.