We’re proud to present our brand-new Integrated Annual Report 2024, a one-stop summary of everything we’ve been cooking up — including our sustainability ambitions and CSRD performance.
As we continue to grow — both organically and through acquisitions — this report takes a deeper dive into the 6 strategic pillars that guided us in 2024 and will drive Sustainable Profitable Growth into the future, always anchored in our top priority: World-class Safety & Food Safety.
Engaged Employees – It all starts here. No strategy succeeds without the commitment and passion of our people.
Rebuild Innovation – We reignited our innovation engine to deliver true added value to customers and consumers in today’s fast-changing world.
Portfolio Refocus – From new global heroes in Ready Meals (yes, beyond lasagna!) to vegetarian and plant-based options alongside our tasty meat-based favorites — our offering continues to evolve.
Grow Excellence – We’re stepping up our Operational Excellence and expanding our focus to Sales & Marketing Excellence as well.
Digital Acceleration – Streamlining and harmonizing core processes, powered by smart, modern digital systems.
Lead Our Industry in Sustainability – Because ‘Yes We Care’ — about people, the planet, and the future.
We’re proud of what we achieved in 2024 and excited for the road ahead. In 2025, we’ll keep building our future side by side with our employees, customers, suppliers, and partners.
We’re proud to present our Integrated Annual Report 2025 — a comprehensive overview of a landmark year in our transformation journey. A year in which we sharpened our focus, strengthened our foundations, and continued to build sustainable, profitable growth — day by day, side by side.
Acquisition in Rennes contributes immediately to the EBITDA result.
What’s Cooking? finalizes the acquisition of Sveltic, a producer of fresh and frozen ready meals located near Rennes (FR). What’s Cooking? finalized the acquisition of 100% of the share capital of Sveltic, formerly part of the ‘Mousquetaires’ group (Intermarché and Netto retail stores) with production location close to Rennes. Sveltic has a turnover of approximately EUR 55 million and realized a normalized EBITDA of approximately EUR 4 million in 2024. Sveltic produces a wide range of fresh and frozen ready meals complementary to the product range of What’s Cooking? and fully aligned with the growth strategy of What’s Cooking?
