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What's Cooking? More than lasagne!

We’re passionate about a wide variety of culinary styles, and we offer convenient solutions to everyone’s taste.

We want you to thrive

Next to making delicious foods, we offer various quality services to help make your business thrive, day after day:

  • Category management

  • Product innovation and variety

  • Shopping experience and brand activation

  • Value added logistics

  • Packaging innovation

  • Supply chain collaboration

What’s Cooking? 
Your recipe for success, with all the right ingredients.

Category management

Our category plans fit your business objectives and serve as roadmaps to shoppers’ hearts. With top-notch expertise, we’re here to share insights and work together to take your category to the next level.

From trends to dedicated consumer research and from market figures to shopper studies, we mix reliable ingredients into clever recommendations that ensure your growth.

Product innovation and variety

Every day, our seasoned product development team works on product improvement, reformulation, and innovation, guided by their passion for taste, food safety and nutrition. Our research and marketing department makes sure that our cooks, butchers, and technologists never miss a trend.

Shopping experience and
brand activation

Our marketeers and brand experts know how to make mouths water, minds wander, and bellies rumble. We believe that shopping for food should not be a chore, but an experience that customers actually enjoy.  

In the competitive retail environment, the right in-store strategy – one that takes local habits and preferences into account – makes all the difference in the world. 

Value added logistics

Our carefully chosen logistics partners guarantee daily deliveries in very short lead times. Thanks to our multiple delivery points in Europe, we are literally close to the end customer and can easily add local touches to our finished products.

For secondary packaging, we supply our products on pallets, in cardboard boxes, or plastic crates, always choosing the best option for the job.

Packaging innovation

We lead the way with the latest packaging innovations and are constantly looking for technical improvements and sustainability enhancements. We gather insights together with you, so we can stay on top of the game, day after day.

Supply chain collaboration

From material sourcing to production, logistics, and delivery: our logistical and digital solutions make your working practices work. We also add flavour by helping you meet your automated messaging requirements.

Finally, we enable Vendor Managed Inventory, so you can upload logistics information and product specifications to your own systems.